June Dershewitz: What is the Career Trajectory in Web Analytics?

I’ve just returned from eMetrics in DC and, as is the case after any great gathering, I am inspired by what I’ve learned, percolating with questions, and reallllly tired. Over dinner on Tuesday a fellow conference attendee referred to my personal interest level in web analytics as “rabid.” No wonder I’m tired; I’ve been in mad dog mode for 3 days straight.

I spent a great deal of time this week thinking about careers. My own career, the careers of those around me at eMetrics – we’re all trying to find our spot, adapting as the web is changing, as our tools are changing, as our personal priorities are changing. Career management is a tough issue, and it’s something I believe anyone who is in this field or thinking of entering this field absolutely must consider.

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