This time, it’s the wonderful Jojoba (who is known as Jojojoba for the festive season). She also occasionally goes by the name Michele Hinojosa, but not even her husband calls her that anymore.
Jojojoba, tell us a little about yourself.
I’m an Australian-born Aussie/American dual citizen, now living in Southern California. However, the road that got me here included growing up in Geelong, Melbourne, Perth and Sydney (Australia), Connecticut (USA), the Netherlands and London.
And for the record, yes, I am descendent from a convict. No, seriously, I actually am. My great-great-great-great-great grandfather was sent to Australia because he stole a gentleman’s hat.
I am a web analytics geek by day, currently embarking on a new adventure as Director of Digital Analytics at Red Door Interactive in San Diego. By night, weekend, or stupid-early in the morning, I’m a group fitness instructor teaching RPM, BodyPump, BodyCombat, and sometimes a little BodyJam. So long as I keep my #measure and Les Mills kool-aids separate in the fridge, I’m all good. When I mix them up, my classes looks confused when I ask them to turn their bike resistance up two standard deviations.
How many times have you been photographed in an embarrassing costume?
I try to limit it to days that end with Y.
If you were a metric, which one would you be and why?
Engagement, because everyone has to figure out what it means for themselves. The puzzle is half the fun.
If 50% of website visitors make a purchase, how long does it take to sieve one kilogram of flour while singing Somewhere Over the Rainbow?
That would depend on whether you were wearing the ruby slippers.
How do you feel about the web analytics community campaigning for you to change your name to Jojoba (or Jojojoba for the festive season)?
I have no idea what you’re talking about.
Who is your superhero-sans-cape in the web analytics community and why?
Right now, the community as a whole is my hero, not just one individual. This community is full of very busy people, with a heavy workload and lives outside the office. Yet they volunteer time to amazing programs like the Analysis Exchange, they help on Web Analytics Association initiatives, they answer questions from the community via social media and even to take time to chat with a fellow analyst about challenges they’re having, or decisions they’re making. I have been truly amazed at how much this community gives, and feel very humbled and lucky to be a part of such a group. (Awwww, group hug!)