Today, it’s Mister Bryan Eisenberg in the hot seat.
Who is Bryan Eisenberg?
Brooklyn, NY born and raised. Married with 3 wonderful children – Hannah, Sammy and Matthew (they all have their own domains and blogs). A former teacher and social worker turned online marketer; I’ve been focused on helping people on how to apply expert persuasion techniques, and understanding how people behave online to online marketing since the mid 1990s.
In 1998, my brother Jeffrey and I started the first consultancy focused on improving conversion rates (back then no one even cared what a conversion rate was) and we left that company about a year and a half ago. Since then I’ve lost over 100 pounds – this is true optimization! In 2000 we published our first ebook “The Marketer’s Common Sense Guide to eMetrics”, that became widely distributed by WebTrends when they printed up copies and gave them away at their educational series. The following year we published our first book “Persuasive Online Copywriting.” This book became kind of a cult classic, with used copies selling for over $1500. I am still in shock! Then came the books most people know me for Call to Action, Waiting for Your Cat to Bark? and Always Be Testing. Today I do a bit of strategic consulting and spend a lot of time as a marketing keynote speaker around the globe.
What is your most effective cure for writer’s block?
Read! You are what you eat and you write like you read. So read something good today.
Should anyone really care if web analytics crawls under a rock and dies?
I’ve had this discussion with Avinash. I could live without analytics but couldn’t live with a testing platform. No one makes money from having web analytics, you make money from taking action and continuously improving the customer experience.
On Twitter, you are known as TheGrok. What is a Grok and who would provide the ideal voice-over for one in a Disney movie?
Author Robert A. Heinlein coined the term, Grok, in his best-selling 1961 book Stranger in a Strange Land. In Heinlein’s view, grokking is the intermingling of intelligence that necessarily affects both the observer and the observed. The Oxford English Dictionary defines grok as “to understand intuitively or by empathy; to establish rapport with” and “to empathize or communicate sympathetically (with); also, to experience enjoyment.”
If you have read my books you know how much I stress the importance of empathizing with your customers. It also means to understand something down to the instinctual or cellular level and that is why I was given that nickname.
I think Jerry Seinfeld would do me justice!