Beyond Web Analytics – Episode 51: Social Media Metrics Secrets with John Lovett

In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets.  The group talks about what sets this book apart from other books on the topic, and how the channel of social media while still evolving is not going anywhere.   The team explores how to identify your needs in the social channel and being planning your measurement strategy.

To listen or download this episode visit our web site!

Rudi Shumpert
Contributor/Producer, Beyond Web Analytics!


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