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Author Archives: Corry Prohens
Gary Angel – Aggregation and Detail in the Big Data World
Tweet In last week’s post, I took another crack at defining what makes “big data” real and not just more of the same with an extra helping of hype. Creating a sound definition of big data may not have a huge … Continue reading
Beyond Web Analytics – Episode 66: Data Layer Standards with IBM
Tweet In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards. The conversation covers how this need for standards came about, what the benefits are, … Continue reading
Gary Angel – Social Media and the Role of Functional Classification
Tweet I certainly intend to write more about our new home at E&Y and our strategy going forward. However, with all the transition and onboarding and setup I’ve been dealing with (not to mention things like Income Taxes) I have … Continue reading
Anil Batra – Tell a Story with the Data: Creating a Culture of Analytics
Tweet Many organizations fail to create a culture of analytics, not because they don’t understand the value of analytics, but because the analysts fail to craft a good and relevant story with the data. We have all seen reports filled … Continue reading
Gary Angel – Targeting Precision – Using Opinion Research for Campaign Measurement
Tweet In this recent series of posts, I’ve been mapping out a complete re-formulation of the use of Voice of Customer (VoC) and traditional customer opinion research in the organization. It’s a part of the analytics puzzle that is shamefully … Continue reading
