Author Archives: Corry Prohens

Gary Angel – Talking Analytics Organization

Thursday morning I spent an hour talking “live” with Jim Sterne as part of a new DAA program called “Thought Leader Conversations”. It was cool. The conversations are a more relaxed, unfocused, genuinely enjoyable (at least for the participants) kind … Continue reading


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Gary Angel – Data Democratization for the Elite: Thoughts from X Change

When you look at the evolution of digital measurement in the enterprise and study organizations that have achieved a significant degree of maturity, you’ll notice that they come in two distinct flavors: the analytic and the informational. Analytic organizations have … Continue reading


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5 Keys to Writing a Good Job Description

I read a job description from a new client recently and was pleasantly surprised.  It was good.  It was well-written, thoughtful and I understood who they were, what they were looking for, what the experience of working there would be … Continue reading


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Analytics Club – Talking Optimization Post #3 by Gary Angel

I hate being only mostly right! Before we dive down into what we mean by analytics driving testing and how that might/should work, I wanted to talk a little bit more about pure-creative testing. I saw a presentation recently by … Continue reading


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Analytics Club: Talking Optimization Post #5 by Gary Angel

Whew. This keeping up with the Joneses (or Wortham’s and Hazen’s) is hard! I know I keep promising that we’ll move on to discussing how analytics should drive testing and get past the ways it doesn’t (and I’m hoping this … Continue reading


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