Author Archives: Corry Prohens

Gary Angel – The Visit is Dead, Long Live the Visit

In my last post on building a digital data model for the analytics warehouse, I described the concept of statistical ETL and argued for its critical importance in creating a robust and easily used visit-level data model. That post drew … Continue reading


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Gary Angel – Statistical ETL and Big Data

I began this series with a short essay on the meaning of big data and why digital data is paradigmatic of big data. In digital, the unit of meaning lies above the level of the individual records we collect and … Continue reading


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Gary Angel – Big Data Analytics and Digital Detail Data

[Late last year we ran a survey on the state of digital analytics in the enterprise. Phil Kemelor (who leads that exercise for us) just published some thoughts on the initial findings on CMS Wire. If you’d like to see … Continue reading


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Gary Angel – Talking Analytics Organization

Thursday morning I spent an hour talking “live” with Jim Sterne as part of a new DAA program called “Thought Leader Conversations”. It was cool. The conversations are a more relaxed, unfocused, genuinely enjoyable (at least for the participants) kind … Continue reading


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Gary Angel – Data Democratization for the Elite: Thoughts from X Change

When you look at the evolution of digital measurement in the enterprise and study organizations that have achieved a significant degree of maturity, you’ll notice that they come in two distinct flavors: the analytic and the informational. Analytic organizations have … Continue reading


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