Author Archives: Rudi Shumpert

Beyond Web Analytics – Episode 53 – Google Analytics Premium with Phil Mui

Tweet In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the introduction of Google Analytics Premium. The group discusses what lead to the creation of the paid version, the new … Continue reading


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Beyond Web Analytics – Episode 52: Looking forward to 2012 with Joe Stanhope

Tweet In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2011 and what the team thinks that 2012 will hold for the digital measurement … Continue reading


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Beyond Web Analytics – Episode 51: Social Media Metrics Secrets with John Lovett

Tweet In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets.  The group talks about what sets this book apart from other books on the topic, … Continue reading


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Beyond Web Analytics – Episode 49 – Social Media Series with Radian 6

Tweet Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings. The group discusses what makes up social media, the landscape of product solutions out there, what sets … Continue reading


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Beyond Web Analytics – Episode 47 – Site Optimization with Eric Hansen

Tweet Join Adam and Rudi as they talk with Eric Hansen, Founder and CEO of SiteSpect. The groups dives right into the need for testing and optimization and the issues that companies tend to struggle with. The group also provides … Continue reading


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