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Category Archives: John Lovett
John Lovett – Re-Examining Attribution
Tweet Attributing credit across a multitude of marketing efforts is one of those sticky problems in digital analytics that seems to generate a whole lot of controversy. This is a topic that comes up with nearly all of my clients … Continue reading
John Lovett – The State of Analytics
Tweet John Lovett talks about the current state of web analytics. John is a Senior Partner at Web Analytics Demystified and on the Board of Directors of the Web Analytics Association.
Posted in John Lovett, Videos Tagged current state, John Lovett, Web Analytics Association, web analytics demystified Leave a comment
John Lovett: Thoughts on the WAA Certification Exam
Tweet I’ve been pondering this blog post for a couple of weeks now since I took the WAA Certification Exam along with eight others in the inaugural proctored exam at eMetrics in San Jose. To be totally honest, I probably … Continue reading
John Lovett: 2010 Web Analytics Events & Conferences
Tweet ’ve seen a few inquiries recently about which events and conferences in the field of Web Analytics are worthy of attending. This tells me that the diligent among you are planning out budgets and travel requests for the year. … Continue reading
