Category Archives: John Lovett

John Lovett – Will Chrome Solve our Multi-Device Problem?

Google recently launched a new television commercial that advertised their Chrome browser as a solution for your computer, tablet, and mobile device. For marketers and digital analytics pros of all types, this solution has real potential. Not because of the … Continue reading


Posted in John Lovett | 1 Comment

John Lovett – Re-Examining Attribution

Attributing credit across a multitude of marketing efforts is one of those sticky problems in digital analytics that seems to generate a whole lot of controversy. This is a topic that comes up with nearly all of my clients and … Continue reading


Posted in John Lovett | Tagged , | Leave a comment

John Lovett – The State of Analytics

John Lovett talks about the current state of web analytics. John is a Senior Partner at Web Analytics Demystified and on the Board of Directors of the Web Analytics Association.


Posted in John Lovett, Videos | Tagged , , , | Leave a comment

John Lovett: Thoughts on the WAA Certification Exam

I’ve been pondering this blog post for a couple of weeks now since I took the WAA Certification Exam along with eight others in the inaugural proctored exam at eMetrics in San Jose. To be totally honest, I probably didn’t … Continue reading


Posted in John Lovett | Tagged , , | Leave a comment

John Lovett: 2010 Web Analytics Events & Conferences

’ve seen a few inquiries recently about which events and conferences in the field of Web Analytics are worthy of attending. This tells me that the diligent among you are planning out budgets and travel requests for the year. Bravo … Continue reading


Posted in John Lovett | Tagged , , | Leave a comment