Tag Archives: optimization

Marketing Metrics Management at eBay – Part II – eMetrics Marketing Optimization Summit

In Part II of his presentation, Bob Page, eBay’s Vice President of Data & Analytics Platform, starts by talking about how to manage multiple departments data marts. He goes over the internal solutions that eBay built to optimize data usage … Continue reading


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Marketing Metrics Management at eBay – Part I – eMetrics Marketing Optimization Summit

Bob Page, eBay’s Vice President of Data & Analytics Platform, provides a peek inside the world’s largest online marketplace for how big data is managed. He delivers some of the insights uncovered, lessons learned, and some thoughts on what lies … Continue reading


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Interview with Jeff Gillis and Justin Cutroni – eMetrics Summit

In this interview, Daniel Waisberg discusses about the Marketing Optimization industry today and tomorrow with Web Analytics titans Justin Cutroni and Jeff Gillis. We discuss interesting developments seen during eMetrics Marketing Optimization Summit Washington DC 2010. One interesting trend is … Continue reading


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From good to great: web analytics at Dell, by Ed Wu & team pt 1

From good to great: web analytics at Dell Presented by Ed Wu, Head of Global Testing & Optimization at Dell eMetrics Marketing Optimization Summit, Washington DC October 7th, 2010 Download presentation from http://www.managinganalytics.net/2010/10/08/from-good-to-great-our-keynote-presentation-in-emetrics/


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Congratulations to Pamela Qiu

Pam started as Manager of Optimization & Testing for Expedia on August 2nd.  Pam will work on Kurt Slater’s team to build out a world class testing & optimization practice for Expedia.  She is moving up to Seattle from Austin … Continue reading


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